Social media is supposed to be fun, and it usually is. I grew up in a pre-high tech era, and I can never be sure I’m doing any of this stuff right. But I do know that if you live a fairly solitary life like me, the interaction is enjoyable if not necessary. The “friends” you make are certainly better than no friends, and sometimes easier to deal with than flesh and blood people. But does social media work as a business endeavor for authors? In other words, does it sell books, or is it mainly a distraction from more productive work?
Twitter is easily the most active of my accounts. It requires no deep thought to knock out a message of 140 characters or less on any conceivable subject, or to “like” and re-tweet the musings of others. Twitter is the social media outlet that most resembles a cacophony. It reminds me of mingling in a ballpark crowd and becoming instant friends with hundreds of people, all cheering for the same cause, high-fiving like mad when we all “win.” Twitter messages come along so fast, it’s hard to keep up. Some days I see the notification “32 new tweets” before I’ve have a chance to look at the ones already on my feed. I impulsively follow everybody who follows me, even if the contacts have drifted far from my original purpose. Are there terrorists and perverts in the crowd? I wouldn’t know, since I don’t really screen them.
Twitter is the one place where I feel comfortable about relentless advertising. I have a recurring ad for my novel, Handmaidens of Rock, and it gets numerous likes, comments, and re-tweets. That’s somewhat flattering, even if there’s no evidence anybody looks beyond the cover. At least people seem attracted to the three hippie girls from the early 1970s, posing in a grove of trees, one of them strumming a guitar. One tweeter asked if the acoustic guitar was really suitable for a rock band. I explained that the scene depicts a temporary sojourn in a commune. Although the story has violent episodes befitting that era, the cover represents the chill-out part of it. I’m guessing that ads like this seem a little less obnoxious and intrusive than the constant pop-ups on other media sites. At least the accompanying tweets are short and to the point, not long synopses.
Blogging tends to be a much slower and lonelier process. I use it to sound off about a variety of topics in essay form, which hopefully keeps alive the part of my brain that no longer relies on work or school to do it. That is not to say that bloggers are required to be any more thoughtful than tweeters. Many stick literally to the “online journal” idea, chronicling their daily activities and feelings in detail. I’m too squeamish for that level of confession, but these diarists must be on to something, since they tend to write more often and therefore make more friends than I do.
When authors blog, the endless “traditional vs. self-publishing” debate gets aired over and over. But again, pieces like that tend to get read. I read them myself, just in case they’ve managed to come up with some new argument, although that’s rarely the case. Since it takes time and effort to read and comment on essays, you can’t expect the same explosion of reactions and frenetic be-friending that Twitter provides. My efforts to “like” and comment on others’ blogs are sometimes but not always reciprocated, which is probably my fault. I tend to get long-winded on subjects I care about, so it’s up to me to write shorter and snappier pieces that won’t put my prospective readers to sleep.
Facebook for me falls somewhere in between these two extremes. It can serve as an expanded Twitter or an abbreviated blog. I like to alternate my Facebook comments between sports (lighthearted) and politics (serious). Lots of fights break out in both areas, sometimes bordering on nastiness, but those who get out of hand are usually called out by others who are protective of their own groups or feeds. Many authors consider their Facebook ads, and the number of “likes” they attract, as serious business. As for Instagram and Pinterest, these strike me as fun vanity sites, where authors can put up pictures, book covers, book trailers, and scenes from book trailers, hoping to give their projects some flattering exposure.
All in all, I prefer to regard social media as mostly social, with a few business benefits mixed in. One of the best comments I ever got for one of my posts was: “Thanks for the opportunity to not feel so alone.”