Nobody needs to be told by now that self-publishing and marketing novels is no picnic. We all knew that from the start. Some of us have been at it for more than a decade now, and it hasn’t gotten much easier. True, there is far more acceptance for our efforts than there was at first, and that’s a great development. The drawback to that, of course, is that there’s also far more competition.
The trouble with enduring truisms like “it’s no picnic” and “it never gets easier” is that there are some indie authors who are making it look easy. Although it’s still like winning the lottery, there are a handful among us who’ve mastered the art of the self-published best-seller.
How do they do it? It’s not that they have more time than the rest of us, because many are encumbered with jobs and families like “ordinary” people. It helps if the jobs are flexible and the families are understanding, but that isn’t always the case. Some of these self-sustaining authors are generous enough to explain their methods on KindleBoards and other sites. What they do requires writing fast, and writing a lot of books, often in a series. These hot-shots seem to have enough physical stamina to stay up all night if they have to in order to meet some self-imposed goal, possibly one book every two months. I’d have to guess that they’re decades younger than I am, as well as much more into currently hot genres like zombies, sci-fi, apocalyptic, and historical romance. If they’re particularly lucky or prescient, they hit on a winning formula the first time, something involving characters or a fantasy world so compelling that it only needs to be tweaked slightly in order to churn out numerous sequels. They build up a fan base that is enthusiastic enough to forgive a lack of arduous editing. That is not to suggest that just because these books are done fast means they aren’t good. If they weren’t serving a need for readers, they wouldn’t sell.
Even those authors who are making real money with their ventures are not easily satisfied. I come across plenty on the Boards who complain that they “only” sell a hundred or so a month, a result which sounds mighty good to me. In fact, selling 1,000 a year would be a pretty good result for self-publishing. It would enable most authors to cover the investment they made in advertising and printing, with maybe coffee money left over. The problem for the truly ambitious is that it’s not a living. The real measure of success among the aspiring big sellers is to be able to quit their day jobs. Or better yet, attract the notice of one of those traditional publishers who have proven themselves perfectly capable of swooping in to reap the benefits of an indie author’s preliminary hard work.
How do you pursue goals like this if your writing style doesn’t lend itself to speed? You probably can’t. I’ve always preferred mainstream fiction to genre fiction, and I like it to be “literary.” My favorite novels take their time unfolding, and emphasize character development over action. That’s what I try to emulate. I was greeted with incredulity on the Boards when I said I had taken three to four years to write each of my novels. They have numerous characters and complex plots that hopefully fall into place for a reader patient enough to stick with them. I’m still not good enough at writing to do it fast. I make outlines, but don’t stick to them. I run my stories piecemeal through a tough critique group. Even after I have a whole product, I reread it relentlessly and put it through several rounds of editing from outside critics.
So what’s your reward, if wealth and fame seem out of reach because you’re just too slow? It can only be the personal satisfaction of doing the best work you’re capable of, no matter how long it takes.