How Not To Write Best Sellers

February 26, 2016

thNobody needs to be told by now that self-publishing and marketing novels is no picnic. We all knew that from the start. Some of us have been at it for more than a decade now, and it hasn’t gotten much easier. True, there is far more acceptance for our efforts than there was at first, and that’s a great development. The drawback to that, of course, is that there’s also far more competition.

The trouble with enduring truisms like “it’s no picnic” and “it never gets easier” is that there are some indie authors who are making it look easy. Although it’s still like winning the lottery, there are a handful among us who’ve mastered the art of the self-published best-seller.

How do they do it? It’s not that they have more time than the rest of us, because many are encumbered with jobs and families like “ordinary” people. It helps if the jobs are flexible and the families are understanding, but that isn’t always the case. Some of these self-sustaining authors are generous enough to explain their methods on KindleBoards and other sites. What they do requires writing fast, and writing a lot of books, often in a series. These hot-shots seem to have enough physical stamina to stay up all night if they have to in order to meet some self-imposed goal, possibly one book every two months. I’d have to guess that they’re decades younger than I am, as well as much more into currently hot genres like zombies, sci-fi, apocalyptic, and historical romance. If they’re particularly lucky or prescient, they hit on a winning formula the first time, something involving characters or a fantasy world so compelling that it only needs to be tweaked slightly in order to churn out numerous sequels. They build up a fan base that is enthusiastic enough to forgive a lack of arduous editing. That is not to suggest that just because these books are done fast means they aren’t good. If they weren’t serving a need for readers, they wouldn’t sell.

Even those authors who are making real money with their ventures are not easily satisfied. I come across plenty on the Boards who complain that they “only” sell a hundred or so a month, a result which sounds mighty good to me. In fact, selling 1,000 a year would be a pretty good result for self-publishing. It would enable most authors to cover the investment they made in advertising and printing, with maybe coffee money left over. The problem for the truly ambitious is that it’s not a living. The real measure of success among the aspiring big sellers is to be able to quit their day jobs. Or better yet, attract the notice of one of those traditional publishers who have proven themselves perfectly capable of swooping in to reap the benefits of an indie author’s preliminary hard work.

How do you pursue goals like this if your writing style doesn’t lend itself to speed? You probably can’t. I’ve always preferred mainstream fiction to genre fiction, and I like it to be “literary.” My favorite novels take their time unfolding, and emphasize character development over action. That’s what I try to emulate. I was greeted with incredulity on the Boards when I said I had taken three to four years to write each of my novels. They have numerous characters and complex plots that hopefully fall into place for a reader patient enough to stick with them. I’m still not good enough at writing to do it fast. I make outlines, but don’t stick to them. I run my stories piecemeal through a tough critique group. Even after I have a whole product, I reread it relentlessly and put it through several rounds of editing from outside critics.

So what’s your reward, if wealth and fame seem out of reach because you’re just too slow? It can only be the personal satisfaction of doing the best work you’re capable of, no matter how long it takes.

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Amateur Moviemakers

February 3, 2016

crazy-iphone-camera-lensIt’s a great time to aspire to be a moviemaker without any credentials whatsoever. Ambitious amateurs are proclaiming that anybody with a smart phone in his or her pocket is a potential filmmaker. Is it true that no special knowledge or skill is needed when you point that I-phone, other than the ability to hold it straight? And are the films being made with such minimal preparation any good? So far we haven’t seen the ambitious phone-wielders on a red carpet at the Academy Awards or the Golden Globes. But there have been enough breakthroughs in the past few years to give amateurs hope.

Just by googling “movies made with I-phones,” you can find numerous examples of phone-based productions that have garnered attention, a few of them enough to win prestigious prizes. For example, a movie called “Tangerine,” shot on an Apple device, was shown at the Sundance Film Festival. It is based on the true story of a love triangle that developed at a popular donut shop between a transgender woman, her boyfriend, and a biological woman.

On looking closer, it seems this production adhered to certain professional standards. The writer and director, Sean Baker, did know what he was doing. He used three phones, as well as an app called Filmic Pro, a Steadicam to keep the phones from shaking, and some adapter lenses to give it a professional look. He also employed post-production techniques that reflected his knowledge of traditional filmmaking.

There is now at least one annual festival devoted to recognizing and rewarding iPhone films. Belarus-born Chris Nong, also an established director, won an award at the second annual festival for an eight-minute Russian action movie shot with an iPhone 4. Again, other devices were used, and the director’s professional credentials were in evidence. Michael Koerbel, the producer of a TV series called “Goldilocks” that features a blonde secret agent called Jasmine, maintains that anybody can do it. He is also the author of a book called “Studio in your Pocket,” and the producer of several short films. He declares, “We want to inspire the next generation of filmmakers to get out there and start sharing their stories with the world.”

How about full-length feature films? “Uneasy Lies The Mind” (2014) was billed as “the first narrative feature film to be shot entirely on iPhone.” This film is a psychological portrait of a man suffering delusions due to a head injury. Accordingly, its use of distorted and disjointed images is actually a selling point. The director, Ricky Fosheim, the founder of Detention Films and known for his music videos, pointed to the relative affordability of this method.

So is everybody really doing it? These experienced directors give the impression that they are experimenting with ways of cutting costs and getting a production up and running with amazing speed, but that they could return to their more traditional and expensive methods at any time.

What about absolute rank amateurs? Are they doing anything noteworthy? Maybe not yet, but they are trying. There are numerous meetup groups here in the DC area devoted to writing scripts and critiquing them. However, if a movie is ever to arise from a script, it has to be “crewed.” That is true whether the filmmakers make use of their handy personal toys or bring in traditional cameras. You either need to hire an existing production company, which is an expensive proposition, or put together an amateur one.

The “Film in a Day” method is an increasingly popular and relatively affordable technique for ambitious but under-subsidized outfits. For example, a meetup group called Bethesda Amateur Filmmakers A to Z, located in suburban Washington DC, proclaims: “Writing, producing, directing, acting, filming, and editing, we do it all!” Founded in March of 2015, the group has two “executive organizers” in charge of all productions. They periodically send out a call for screenplays of five to seven pages, from which they aim to select one for production every two months. Once the script is selected, they put together a temporary production company, locate a single set, and accomplish the shooting in one day. Four films have been made up to this point, three to five minutes in length, and posted on youtube. They range from a comedy about bumbling thieves (“Decaf”) to a psychological fantasy about conquering internal demons (“Critics”). By necessity, the story lines and messages are simple, yet five minutes seems enough time to at least make a point. It’s not red-carpet stuff, but it’s a start.