As the self-publishing industry grows ever more competitive and crowded, it’s getting increasingly difficult for authors to receive the attention and validation they need in order to struggle on. This seems to be increasingly true even if you’re willing to swallow your pride a little and try to buy some love. The practice of paying for reviews has always been controversial. Some authors insist it’s a form of bribery, and declare they’ll never do it. While I admire their integrity, I wonder what you’re supposed to do if you can’t get more than a handful of reviews the “right” way. Several sites that reviewed my previous books for free have not responded to my latest requests. They’re more inundated than ever before, they say. Even giving away loads of e-book versions of Handmaidens of Rock hasn’t generated much attention.
Nor does paying for praise guarantee positive publicity as readily as it once did. It seems that with so many authors clamoring to be noticed, some paid review sites have new license to be almost as mean and dismissive as everyone else. That’s not always true, by any means. Many paid sites find a way to combine encouragement with constructive criticism, to avoid inflated or false praise, and to provide some exposure. But there are others that use their new-found power somewhat arrogantly.
I won’t call out anyone by name. But I was somewhat mortified that I paid to have my book listed on a site which presents a monthly list of reviewed titles, on which some were labeled “recommended” and the rest, including mine, were not. For my money, they might as well have tagged it “not recommended.” This was accompanied by a polite review that seemed to have been written with gritted teeth, and made a show of discussing what I “attempted” to do in the book, insinuating that I didn’t quite do it. I laughed when I received an offer to keep this listing up for another month if I paid again. Maybe I should’ve paid to have it taken down.
Then there are the paid contests that send out alerts to all their entrants the day before announcing the winners, with a big “good luck.” It almost looks like a taunt. They send you the list of winners, expecting everyone, even the losers, to celebrate the wonderfulness of indie books! All I can say is, are you kidding? I sincerely wish my fellow authors all the good fortune in the world, but I’m not a saint. I don’t have the time or energy to peruse, much less celebrate, a list of winners that doesn’t include my book.
I know the main objective is to get our stories right in our own eyes, and to get them read, whether the reviewers are sympathetic or not. So I’m posing the question: how do other authors feel about paid reviews these days? Has their degree of respectability changed over the years?