I’ve been at this self-publishing game since 2003, when I published a novel I’d been working on for at least a decade. It’s been fun and rewarding, but not what I’d call lucrative. Luckily, I never expected money or fame. In fact, I didn’t think it was in the cards for anyone who chose self-publishing. Maybe it wasn’t, back then. But now there are enough success stories popping up every day to get any writer salivating.
I don’t begrudge anyone their success; quite the opposite. I just wonder how they do it. Some are hitting the jackpot by writing a lot of books, preferably in a series, and doing it fairly fast so as not to keep the fans waiting. I have yet to figure out how to write fast. To get it right takes me endless drafting and rewriting, followed by critiquing and editing, followed by more rewriting. And that doesn’t even include the final touches of line editing and formatting, which are best done by professionals who don’t come cheap.
In order to make anything close to a decent living in digital self-publishing (defined as the magic figure that might tempt an author to quit his day job), it seems necessary to publish a new book no less frequently than once every six months. A shorter interval between books would be even better, especially if it appears advisable to offer one or more for free in order to market the others.
So how do these hot-shot authors get so prolific? It can’t be just because they have more time than I do. I couldn’t pull off the same feat even if I wrote every day, all day. Could it have something to do with genre? Perhaps sci-fi and fantasy lend themselves more easily to rapid writing than the complicated plots and character development that my chicklit-style novels require. There’s undoubtedly a knack to keeping plots simple and improvising on proven formulas. That is not to cast doubt on the quality of such rapid-fire books. As long as they’re attracting readers, their authors are doing something right.